I am a Creative Director working across Human-Centred Brand, Visual Identity, Placemaking, and Experiential projects. I am massively passionate about creative craft, language and typography, but also the role of technology and its ability to enhance human behaviours through connected brand experiences in both physical and virtual environments.

Since 2020, I’ve collaborated directly with clients as their Creative Partner. Working across strategy, design, and production I build bespoke creative teams with like minded writers, motion designers, photographers and film makers. I occasionally partner with agencies on pitch work, and with design studios on specific projects that are creatively challenging and of interest to me.

In 2016, I became Head of Brand & Connected Experiences, and a Business Director at Imagination Australia. It was an amazing role that fed my natural entrepreneurial spirit for developing and building new technology platforms that amplify brands across the connected experience space. 

In 2004, I moved to Sydney working with global brand agency Landor. Over the next 10 years I founded three creative agencies - Nice Idea, Stop.Edit. and LiversedgeWeir - before joining Ogilvy and becoming co-founder and Managing Partner of their Brand & Design agency, Fabric.

In 2001, I joined global experience agency Imagination, working across London, Europe and New York. While working with architects and interior designers on large scale, experiential projects, I became obsessed with creating and amplifying brands that influence human behaviours, through rich interactions and memorable and connected experiences.

In 1997, I graduated from Central Saint Martins School of Art, and began working with Jonathan Ellery at Browns London. Through collaborations with Magnum photographers Martin Parr (RIP) and Bruce Gilden, I became an award-winning designer specialising in book and poster design.